women us lipstick to look more attractive, and men drive cars that make them look more attractive, so the right tools are important in leading customers to the right decision. You cannot push a person into a sale they don't want but you can lead them to a product or service that they do want. Price
Guarantee If you offer a price guarantee, carry it with you in writing. It should look like a very official certificate and state that you guarantee
your price is lowest or you take a specific action like beating any written price by 20%. This tool really helps with the "We want to shop" objections. You know you will get these objections, so be sure to carry a good tool to overcome it. First Time Package In order to help your customers make the
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