Yes, you’ve probably heard this before, and there are definitely draw backs to doing it wrong – but if done correctly, a blog can be the force that breaks through the threshold of success. When doing this, make sure you do the proper research so you know just what it takes to maintain a successful blog. Understanding your audience is huge here, as the content you’ll be producing specifically targets them. What a blog does is it generates a following, and if it’s really successful will then be shared among different communities, becoming a vehicle that markets itself. In some cases, the blog and company become symbiotic, helping both platforms gain an audience. The benefits of a successful blog are many, but be sure to take the proper steps in preparation beforehand.
4 – IMPLEMENT BEHAVIOR METRICS.
It’s important to understand the way your audience responds to your website. Questions like what the average time per visitor amounts to or where do people often click first help you as a business owner understand the way visitors are responding to your message. This data is crucial in managing your online business and making the correct changes to help visitors navigate where you want them to. There are a plethora of tools out there you can use and some of the happen to be free.
5 – DON’T BE TOO FLASHY.
A common mistake in small business websites is that the owner wants to create a cool, stylish UI that is loaded with snazzy aesthetics. Being that most likely the company does not have a massive following, sometimes a sleek, professional, or even subtle aesthetic works better. Simplicity is easier on the eyes (generally) and often if the snazziness isn’t done right, it comes off cheap. If you visited a website that had poorly engineered animated GIFS and your curser become a flashing light, you might not take it seriously.
Your small business website must be taken seriously. Not only is it the face of your company, but it’s also the first impression, and a platform that will become integral to your marketing campaign. If you want to learn how to use the tools to create your own website, make sure you do the proper research. You don’t want to lose potential customers because of a lacking website, but instead hook them, impress them, and let them spread the word.